Online marketplace eBay India, in association with television channel Star Plus, has started a charity auction of celebrity memorabilia.
The proceeds from the auction raised would be donated to an NGO Sneha (Society for nutrition, education and health action), which focuses on children and women.
The first auction in this series began last Sunday, with Bollywood star Salman Khan autographed towel was put for auction. The auction has attracted over 1,600 visitors from different countries, including India, in just four days, an eBay official said.
Under the offer, eBay would offer the memorabilia of those star guests, who appears in Farah Khan hosted TV show 'Tere Mere Beach Mein'. The show is telecast on Star Plus.
Khan's towel auction that closes on August 30 attracted the star's fans from across the world. The towel, of which the start price was Rs 1,001, has got the highest bid of Rs 1.62 lakh (till today) from a Hong Kong fan.
"Bollywood fans worldwide will enjoy the experience of bidding and winning the unique personal and movie memorabilia donated by the celebrity guests as well as benefiting a good cause," eBay India Senior Manager (Pop Culture) Deepa Thomas said.
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